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Hotel · Guaruja · Sao Paulo

Charme Hotel Guaruja Frente Mar

A beachfront 3-star in the heart of Guaruja, with sea-view rooms, a heated pool, and a staff rating of 9.1.

  • Direct beach access and sea views
  • Heated plunge pool and sun terrace
  • 24-hour reception and express check-in
8.6 Great 1277 reviews Booking.com 8.6 · 1277 reviews

About

Charme Hotel Guaruja Frente Mar

Charme Hotel Guaruja Frente Mar sits on the seafront in central Guaruja, with the beach steps away and Shopping La Plage about 2.4 km from the property. It’s a 3-star stay that leans on location and comfort rather than fuss.

Rooms are simple and air-conditioned, with options from single to quadruple and several categories with balconies and sea views. The hotel runs a heated plunge pool, a sun terrace, and a restaurant, and it keeps a 24-hour front desk.

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out

In brief

What works, what to weigh

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Strengths

4 reasons to book
  • Beachfront setting — The hotel is directly facing the sea, with several room categories offering balconies and side or full sea views.
  • High staff rating — Guests consistently rate the staff highly for friendliness and helpfulness.
  • Heated pool and outdoor spaces — A heated plunge pool, sun loungers, a sun terrace, and a solarium are available for guests.
  • Good value for the area — With a value rating of 8.2 and a price from £102 per night, it offers reasonable rates for a beachfront stay.
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Worth weighing

5 to weigh
  • Facilities score is modest — The facilities rating sits at 7.0, the lowest of all categories, suggesting the on-site amenities are basic.
  • No pets allowed — The hotel does not accept pets, so you’ll need to make other arrangements if travelling with an animal.
  • Check-in window is limited — Check-in is only available from 14:00 to 23:59, which may be restrictive for late arrivals.
  • No on-site smoking — Smoking is prohibited on the entire property, which could be a drawback for smokers.
  • Some rooms lack sea views — Only specific categories — such as Deluxe Double Room Sea Front or Quadruple Room Sea View — guarantee a view, while standard rooms do not.

01 — Rooms

Rooms & rates

High season: summer dates usually book out a few weeks ahead.

Triple Room Late Check-Out

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Air conditioning

Quadruple Room Late check-out

  • 2 Single beds
  • Shower
  • Air conditioning

Double Room

  • 2 Single beds
  • Shower
  • Air conditioning

Double Room

  • 1 Double bed
  • Shower
  • Air conditioning

Triple Room

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Air conditioning

Economy Triple Room

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Air conditioning

Double Room

  • 1 Double bed
  • Shower
  • Air conditioning

Single Room

  • 1 Single bed
  • Shower
  • Balcony
  • Air conditioning

Economy Quadruple Room

  • 2 Single beds
  • Shower
  • Air conditioning

Quadruple Room

  • 2 Single beds
  • Shower
  • Air conditioning

Deluxe Double Room Side Sea View

  • 1 King-size bed
  • Shower
  • Balcony
  • Air conditioning

Standard Double Room

  • 1 Double bed
  • Shower
  • Air conditioning

Triple Room Disability Access

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Air conditioning

Standard Triple Room

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Air conditioning

Standard Quadruple Room

  • 2 Single beds
  • Shower
  • Air conditioning

Standard Single Room

  • 1 Single bed
  • Shower
  • Air conditioning

Quadruple Room Sea View

  • 2 Single beds
  • Shower
  • Balcony
  • Air conditioning

Double Room Balcony Side Sea View

  • 1 Double bed
  • Shower
  • Balcony
  • Air conditioning

Quadruple Room Side Sea View

  • 2 Single beds
  • Shower
  • Balcony
  • Air conditioning

Deluxe Double Room Sea Front

  • 1 King-size bed
  • Shower
  • Balcony
  • Air conditioning

Triple Room Side Sea View

  • 2 Single beds
  • Shower
  • Balcony
  • Air conditioning

Deluxe Triple Room Sea Front

  • 1 King-size bed
  • Shower
  • Balcony
  • Air conditioning

Quadruple Room Balcony

  • 2 Single beds
  • Shower
  • Balcony
  • Air conditioning

Triple Room Balcony

  • 1 Single Bed or 1 Double Bed
  • Shower
  • Balcony
  • Air conditioning

02 — Amenities

Services & amenities

Everything included at this stay — the facilities and essentials, at a glance.

General

  • 24-hour reception
  • Express check-in/out
  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box

Food & Drink

  • Restaurant
  • Poolside snack bar
  • Coffee shop
  • Room service

Pool & Beach

  • Plunge pool
  • Beach access
  • Sun loungers
  • Sun terrace
  • Solarium

Room Amenities

  • Air conditioning
  • Mini-bar
  • Flat-screen TV
  • Free toiletries
  • Terrace
  • Garden furniture

Services

  • Tours/Ticket assistance
  • Grocery shopping service
  • Welcome drink
  • Housekeeping

Family & Accessibility

  • Cots
  • Children's buffet
  • Children's play area
  • Rooms/Facilities for disabled
  • Wheelchair access
  • Toilet for disabled
  • Bathroom for disabled

Other

  • Meeting/Banquet facilities
  • Shared kitchen
  • Leisure/TV room
  • Key card access
  • Fire extinguishers

03 — Reviews

What guests say

Recent verified reviews from guests who stayed here.

8.6
Great 1277 reviews

Guest-rated 8.6/10 from 1,277 reviews

Booking.com · 8.6 · 1277 reviews
8.6Verified guest

“Stayed here over Christmas. The beach was right there, breakfast was solid, and the staff were friendly and quick to help. The ocean view from the room was a highlight, and I made the most of the nearby sights.”

8.6Verified guest

“Room was comfortable and spotless. Breakfast was fine, and the location could not be better. There’s lovely art around the hotel, it’s close to the sea, and the heated pool is a plus. Breakfast was reasonable.”

8.6Verified guest

“The location worked perfectly for me — the beach was just steps away. The room was super clean and snug, and the staff were warm and happy to answer any questions. Breakfast was great, with plenty to choose from.”

8.6Verified guest

“You can’t beat the location — the beach is literally in front. The heated pool was a nice extra, and the breakfast was decent. Several guests mentioned how friendly the staff were, and I’d agree.”

8.6Verified guest

“The hotel is well placed near the beach with a lovely view. The beds were comfortable, which was exactly what I needed after long days out. Staff were friendly and helpful, and breakfast was tasty with lots of options.”

04 — Location

Getting around Guaruja

The property sits in Guaruja.

Location: In the centre of Guaruja, with the beach directly in front and Shopping La Plage about 2.4 km away.

Getting around: The area is walkable for beach access; for the shopping centre and wider attractions, a short drive or taxi is practical.

Rua Peru, 60, Guaruja, Sao Paulo, 11.440-490, Brazil

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05 — Good to know

Policies & conditions

Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.

Check-in
From 14:00-23:59
Check-out
By 12:00
Cancellation
Free cancellation on many rates — terms on booking page
Payment
Pay-at-hotel available on many rates; final terms at booking
Pets
Not allowed
Property
43 rooms

06 — Questions

Frequently asked

What are the check-in and check-out times?

Check-in is from 14:00 to 23:59, and check-out is by 12:00.

Does the hotel have parking?

Yes, parking is available on site.

Are pets allowed?

No, the hotel does not allow pets.

Is there a pool?

Yes, the hotel has a heated plunge pool, plus sun loungers and a sun terrace.

Do rooms have air conditioning?

Yes, all listed room types include air conditioning.

Is breakfast included?

The input does not specify whether breakfast is included, but guests mention breakfast in reviews.

Nearby

Other top-rated stays in Guaruja

Want a different style or budget? Here are more highly-rated options in the area.

7.9

Pousada Fast Inn

Guest-rated 7.9/10 — among the top stays in Guaruja.

Guaruja

9

Castelo Veraneio

Guest-rated 9/10 — among the top stays in Guaruja.

Guaruja

The bottom line

A solid, straightforward beachfront choice in Guaruja. The location and staff are the clear highlights, and the heated pool is a nice extra — just keep expectations modest on the facilities front.

8.6Best for beach lovers and families who want simple rooms, sea views, and a helpful team.

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